Shoeland – AussieBoots is a fully authorised online retailer of Australian Chelsea boot brands, including Blundstone, Redback and Rossi. We also sell ankle boots from other leading brands such as Shepherd of Sweden, Orca Bay and Northamptonshire-based Solovair. Full warranties apply.

Shoeland was born out of a trip our director Pete made to Australia in the early 90s. He came across Blundstone boots and loved them so much he hasn’t taken them off since. Since then we’ve grown the business to include other brilliant Australian brands like Redback and Rossi. We are passionate about the boots that we sell and their Australian heritage. They are hard wearing, practical and so comfortable. Our customers come back to us again and again – it seems that Pete is not alone in having been converted to being a Blundstone wearer for life. In more recent years we have expanded our range of brands to include boots from other parts of the world that have the same great attributes as our Aussie boots. Our family of brands may be expanding beyond the Antipodes but the level of quality, style and comfort stays the same across our full range of products.

We are a family-run business based in Herefordshire, near Monmouth and are proud of the fact that we have been steadily building a very loyal customer base over the past twenty years. We have only ever sold, and will only ever sell quality footwear. As a customer, you should expect the very best in terms of product quality and level of service. If you have anything that you would like to discuss about our products or service, we want to hear from you. Our customer service hours are Monday - Friday 10am-4pm (Friday until 3pm). Give us a call on 01600 887111 or email sales@shoeland.co.uk. If we don't answer, please leave us a message and we'll call you straight back. If you email us, we will often reply outside of these hours.

All returns should be sent to our PO box address via Royal Mail - here's our Shoeland returns policy.


We are in the process of changing our name from Shoeland to AussieBoots and on the 1st June we will be changing our domain name to aussieboots.co.uk. This is a massive step for us and there are lots of reasons why we’re doing it – you can read more here. We realise that this change could cause some confusion, but we really hope you can bear with us through the transition. The company ownership and management is remaining the same as is the wonderful Shoeland team – dedicated to providing you with the very best of customer service. Click here if you’re interested in finding out more.

SHOELAND is a trading name for Hobbs Butler Ltd. The company is registered in England No. 3365591 and our registered Office (NOT to be used for returns please) is 2 Crossways Business Centre, Kingswood, Aylesbury, HP18 0RA. Our VAT number is 831­ 7422 42